The presence of PVI Tay Nam at the VnExpress Marathon Can Tho 2026 did more than just electrify the Expo area; it provided the community with vital access to sustainable social security policies.
A Vibrant Hub: The PVI Tay Nam Booth
Held from May 8–10, 2026, the VnExpress Marathon Can Tho 2026 was not only a major sporting arena but also a platform for promoting the cultural and tourism heritage of the Mekong Delta. Under the theme “Can Tho: Vibrant River Colors – Energized by the Pace of 10,000 Runners,” the event offered a journey through nature and the quintessential lifestyle of Western Vietnam.
Centrally located in the Expo area, the PVI Tay Nam booth became a premier destination for thousands of runners and visitors. With a modern design and a dynamic spirit, the unit transformed traditional insurance consultancy into a multi-interactive experience zone.
The highlight of the event was the “Spin the Wheel – Win Instant Gifts” minigame. The cheers of participants receiving practical gifts—such as tote bags, sports water bottles, raincoats, and premium insurance vouchers—generated significant momentum ahead of the race.
Beyond entertainment, this initiative reflected the “customer-centric” strategy of PVI Tay Nam, creating emotional brand touchpoints. A team of experts provided professional consultancy on essential insurance solutions, including health, motor, and travel insurance, empowering customers to proactively secure their finances against unforeseen risks.
Building “Social Security Connection Touchpoints” for the Community
In addition to the lively activities, PVI Tay Nam focused on a more profound mission: providing consultancy for Voluntary Social Insurance and Household Health Insurance. This effort earned significant interest and high praise from local authorities.
Speaking at the event, Mr. Bui Bao Quoc – Deputy Director of Social Security of Can Tho City, noted: “We highly commend the proactiveness, professionalism, and social responsibility of PVI Insurance and PVI Tay Nam in partnering to expand social security coverage. Integrating communication into community events is an effective advocacy tool, raising public awareness in a natural and relatable manner.”
According to Mr. Quoc, amidst ongoing socio-economic shifts, voluntary social insurance and household health insurance act as a vital “social security shield” for informal workers, mitigating financial burdens during illness or old age. Partnerships with enterprises like PVI Insurance ensure that social security policies transcend abstract figures to become tangible, essential values for every citizen.
Although the event concluded on May 10, the impact of the “social security connection touchpoints” established by PVI Tay Nam continues to resonate, fostering a healthy, secure community where “no one is left behind.”
